What is a Cookie and how is it used
WHAT IS A COOKIE?
‘remember’ you, either just for the duration of your visit (using a ‘session cookie’) or for repeat visits
(using a ‘persistent cookie’).
Cookies do lots of different things, like letting you navigate between pages efficiently, storing your
preferences, and generally improving your experience of a website. Cookies make the interaction between
visitor every time you move to a new page on the site – for example, when you enter your login details
and move to another page it won’t recognize you and it won’t be able to keep you logged in.
based for example, on your location and/or browsing habits.
Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other
websites who run content on the page you are viewing (‘third party cookies’).
Note: The 'first party' Align cookies (see below) do not retain any personal information (name, address, IP address, etc.) which the user may have entered on the Align website. However, we do use a robust combination of data sources (online, orders, customers, etc.) to get a full picture of our product and marketing efforts. This is only for our efforts and we do not share your information to other businesses for their own purposes.
STRICTLY NECESSARY COOKIES
Some cookies are strictly necessary in order to enable you to move around the website and use its features.
Without these cookies, we will not be able to determine the number of unique users of the site or provide
certain features, such as automatic sign in to Align services.
Examples of strictly necessary cookies set by Align:
|"cookiesDirective"; - this is the cookie which keeps the personalized settings for cookies on the Align
site. You can edit these settings on the "Manage Cookies" page.|
Functionality cookies record information about choices you’ve made and allow us to tailor the website to
you. For example, on the "Find a practitioner" page we use a cookie to remember your browser's language
settings so that we have your country pre-selected in the country picker.
Examples of functionality cookies set by Align:
|"acceptLanguage" - contains the language preferences of the current user which are used on the
"Find a practitioner" page.|
We use Performance cookies across the Align website for internal purposes to help us to provide you with a
better user experience. Information supplied by cookies helps us to understand how our visitors use the
Align website so that we can improve how we present our content to you. They also allow us to test different
design ideas for particular pages, such as the Align Homepage. We generally contract with independent
measurement and research companies to perform these services for us and when this is the case, these
cookies may be set by a third party company (third party cookies). Third party cookies are identified in
the list below, together with information as to how you can opt out of receiving them.
Examples of performance cookies set by Align:
|"vid" - session cookie used on the "Find a practitioner" page for tracking the search request made
by the user.|
The Align website uses Google Analytics. This is a web analytics service provided by Google, Inc.
Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us.
Opt-out of Google Analytics cookies.
The Invisalign website sometimes uses Google DoubleClick to measure the effectiveness of its
online marketing campaigns.
THIRD PARTY COOKIES
To support our efforts, we sometimes embed photos, video and other content from social media websites such
as YouTube, Facebook, Google and Twitter. Pages with this embedded content may present cookies from these
websites. Similarly, when you use one of the “like” or “follow” buttons on our websites, a cookie may be set
by the service you have chosen to share content through. You may also choose to use tools from other social
media that Align cannot control, such as Pinterest. Align does not control the use of any third party
cookies and our tool will not block cookies from those websites. You should check the relevant third party
website for more information about these.
ONLINE BEHAVIORAL ADVERTISIING
Our websites may occasionally have advertising. A certain amount of this advertising is tailored to the
areas you look at on our sites and your IP address geo-location. The table below provides links to the
individual ad serving partners’ opt-out mechanisms but you can also manage these through the cookie
Examples of online behavioral advertising cookies set by Align:
The advertisements seen by international users of the site are served by a number of third party ad
serving providers (full list provided below). The cookies accompanying the ads allow them and their
advertisers to monitor the effectiveness of the ads (e.g. by using statistical analysis cookies) and
make the ads more relevant to you (e.g. if you use our sites from outside of the UK, you may get ads
from your local country).
You can choose whether or not to allow these cookies to be set in cookie settings. If you would
like to opt-out of an individual organization’s cookies, please use the links below.